Our Impact
Wavelength is proud to be a purpose-led organisation that monitors the impact we have on our clients and their businesses.
Nearly 900 leaders from a diverse mix of FTSE 100 companies, charities, social enterprises and public sector agencies have taken part in Wavelength Connect since 2010. Since the start we have regularly surveyed the participants and drawn conclusions about the impact that the leadership programme has had.
We’re not interested in hearing just the good bits (although we obviously love to know that Connect has met and exceeded expectations). We need to hear feedback on all aspects - the outstanding, the good, the bad and the ‘could have been better’ moments. Only then can we improve and continue to deliver against our commitment to our clients and be true to our purpose. And that’s really important to us.
Wavelength’s purpose is to make the world better through business by profoundly improving the quality of leadership. The Wavelength Connect programme has been running for ten years and is one of the main ways we aim to do this.
Each year Connect works with a cohort of around 100 leaders from a mix of large corporates, private businesses, charities, social enterprises and the public sector. Across six months the programme introduces them to leaders from a diverse range of sectors who have faced a broad range of leadership challenges, and engages them in conversations we believe are important such as digital disruption, diversity and inclusion, purpose, and leading change.
Impact measurement matters because if we don’t understand how we’re doing we can’t gauge if we’re delivering on our purpose. Impact reporting matters because purpose-driven organisations need to stand up for what they believe in and engage in honest conversations with the communities they seek to serve.
This is the second time we have measured and communicated the difference Connect makes to leaders.
The first was in 2016 when we surveyed the first five years of leaders attending Connect. Three years on many things have changed in the programme as a result of what we learned then and through on-going feedback from our Connect membership cohorts.
These changes include:
- More time spent with leaders before and after the core curriculum, helping ensure members understand how the programme will work and that we understand their needs;
- A greater emphasis on working with our corporate Sponsors to ensure learning is supported within the business and embedded into the day-to-day lives of leaders;
- Evolution of the big conversations we have with leaders to fit the times, including greater emphasis on leading change in the face of external change, workplace equality, mental health, and resilience;
- Repositioning the visits we make to organisations during Connect from ‘Best in Class’ to ‘Behind the Brand’. This reflects the reality that while many organisations are interesting, useful and insightful to visit none are perfect;
- Considering more deeply how Connect’s physical environment helps cultivate a safe and open space for honest conversations to take place and for learning;
- More inclusion of leaders and organisations from beyond Europe and America among our speakers, fuelled in part by Wavelength’s recent study tours to India and China;
- Webinars on key leadership themes to continue Alumni engagement post-Connect.
At a societal level, things have changed too during this short time-span with the leadership of institutions, organisations and society taking unexpected turns – some for the worse, some for the better – calling into question what sort of leadership the world needs right now and where it is to be found. Leaders have also emerged from unexpected quarters, including some of the younger members of society holding to account those in charge.
So, three years on are we still making a difference? This is the central question that we set out to answer as honestly and fully as possible.
As a ‘new’ MD in a brand new business (ex council spin out) I was looking for something that wasn’t just another ‘leadership course’. I wanted to find something that was really relevant in helping me to identify who/what my role was and needed to be, to extend my experience of other leaders in completely different sectors, to be inspired and challenged as well, to have some creative stimulation and fun too. Connect was all of those things.
Social Sector Business (2016)

1. My organisation has directly benefited?

2. I act with more courage?

3. I have tools / approaches I still use?

4. I have a bank of stories and insights I draw on?

5. I am clearer on my purpose as a leader?

6. I have helped people and/or been helped by people I met through Wavelength?

7. People have said I am better at helping others with their leadership challenges?

8. I have consciously built a stronger network to support me/my team?

9. I actively look at what goes on outside my sector?

10. Other people have commented that I’m a better/happier leader/person?
Interested in participating in Wavelength Connect?