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Watch our last webinar - A masterclass on The Art of Storytelling - how good communications creates social change, the art and the science
Rob is a double Emmy Award-winning media producer based in Nairobi. He’s founder and CEO Shujazz.Inc a communications research and production company that combines comic books, radio, online, events, insight and strategy to change the way people live, think, act and govern in East Africa.
In this masterclass Rob discussed how they have harnessed the power of multimedia storytelling to build East Africa’s biggest youth brand, and how they’re using stories, strategy and data to provide 9m+ million young people with the information, skills and resources they need to take control of their lives, and their future.
Rob shared tools and ideas for audience insight, segmentation and strategy, and explain how data and AI are now accelerating projects with the Bill Gates Foundation, Unilever and the UK’s Department for International Development.