Chief Executive, Well Told Story
Explores multiple themes from behaviour change at huge scale to multi-platform communication strategy via the power of brilliant story telling.
• Great insights into creating a multi-platform communication strategy
• How to use research data to understand target audiences and to measure impact and effectiveness
• Fantastic storyteller – charismatic and humorous
Rob Burnet biography
Rob Burnet is a two-times Emmy Award winning media producer based in Nairobi. He is chief executive of Well Told Story, a media research and production company operating across Kenya and Tanzania using insight, data and multi-platform media to create social and economic value with millions of young people, as well as corporate and development-focused clients.
Well Told Story has developed a set of unique research approaches that aim to understand young people and the often invisible forces that drive or frustrate their progress. This data informs Shujaaz, a stream of interconnecting comic books, FM radio, social media, video and TV that engages close to 8 million young people in a shared conversation proven to nudge measurable, normative social change on some of Africa’s most pressing goals and challenges.
Rob arrived in Kenya from Scotland by mistake 20 years ago. Before founding Well Told Story in 2009 he worked on large scale public interest TV, he made grants for the Ford Foundation, he set up the Kenyan visual arts studios, Kuona Trust, and he worked as a professional musician.
“Rob Burnet from Nairobi was first class. His brilliant insights into how to tell powerful stories which really connect people, was hugely useful to me and he made me rethink the whole way we communicate authentically with our customers.”Tom Lane, COO of RBS SME Division