Baroness Sue Campbell
Director of Women's Football, The FA & Former Chair of UK Sport
In the three years before the UK won the London 2012 bid, Sue took an existing organisation, UK Sport, and transformed it, culturally and organisationally, into an organisation fit and ready to be the driving force behind the UK’s outstanding medal success
Leadership in Uncertainty
Baroness Sue Campbell biography
Sue was appointed as Head of Women’s Football by the FA in January 2016 and is overseeing the transformation of women’s football for both athletes and fans. Sue was Chair of UK Sport, the strategic lead body for high performance sport in the UK. It invests Exchequer and National Lottery funds in Britain’s best Olympic and Paralympic sports and athletes to maximise their chances of success on the world stage.
The success of Sue’s influence at UK Sport was always going to be measured in one way – medals. In Beijing Great Britain & Northern Ireland went from 10th to 4th in the medals table and at the London Olympics from 4th to 3rd. This success is even more impressive as it was delivered through 47 different sporting disciplines and thus 47 different governing bodies.
Now as Head of Women’s Football at the FA, Sue is continuing to drive change. A recent survey by analysts Nielsen Sports revealed that almost one in five adults in the UK would call themselves a women's football fan – a 60% increase in the past two years.